PoliteMail for Outlook Features: Create HTML email campaigns, track Outlook email opens and clicks, measure Outlook email results

Create Professional HTML Campaigns in Outlook

Send beautiful, branded email communications with standardized messaging

Only PoliteMail allows you to create, save and reuse professional HTML email in Outlook.

Save any Outlook email as a reusable template

Turn any standard Outlook email with text, links and your signature into a reusable template with just a click. Perfect for standardized sales inquiry follow-up.

Select from hundreds of professionally designed HTML templates

Styles for newsletters, campaigns, invitations, announcements and more. Simply choose a format, select your colors, then edit inside your Outlook email editor.

Import your own HTML

Already have a template or want to code your own HTML? Simply import the HTML file.

Edit right inside your Outlook editor

No need to learn a different email editor or follow some complicated, bit by bit process—you already know how to use Outlook.

Add your own logos & graphics

Add graphics, logos & pictures to your email and PoliteMail will create referenced images to keep your email size small (and fast), without additional hosting fees.

Include trackable links

Simply type the URL into the email as you normally would, or use Outlook's Insert > Hyperlink command to create a text link, and PoliteMail will track those links automatically.

Address each recipient by name

Send personalized messages to your lists and address each individual by name, without any complicated mail merge process.

Use file attachments

PoliteMail allows you to attach and send regular office documents & file attachments to your lists and campaigns (it's Outlook after all).

Include trackable Smart Attachments™

PoliteMail's Smart Attachment feature allows you to place attachments into your email and track who opens them. Ideal for product sheets, brochures, price lists and proposals.

Manage & share email content

PoliteMail helps you standardize & maintain templates, graphics, attachments & links and instantly update email content to other PoliteMail users within your account.

Edit the HTML in Outlook

If you know your way around HTML, use this feature to make changes to the code without leaving the Outlook editor.

Save & reuse paragraphs

Instead of an entire template, save just the parts and paragraphs you want–including graphics, links, etc.–to reuse and easily insert them into new messages.

Customizable opt-out footer

PoliteMail provides a standardized opt-out footer with an automated "remove-me" link for your commercial email that you can modify to fit your specific wording or language.

No logo / your logo options

The default opt-out footer includes a PoliteMail logo tag that you may remove. Corporate accounts can replace this logo with their own brand.

Send & Track Personalized Outlook Email to Lists

Know who opens & clicks the email you send

Only PoliteMail allows you to send personalized mail & campaigns to lists from your Outlook outbox.

Send from any Outlook account or From address

Send from any of your Outlook email accounts (email addresses), send from someone else like your boss or another executive, or change the from to display your company or brand name (e.g. Brand Name Newsletter) instead of your name.

Track results without leaving your Inbox

See email results and individual interactions as they happen, right alongside Outlook's Inbox.

Open tracking

Track who opens your email messages without those annoying read-recipients.

Link tracking

Know who is clicking the links you send, identify individual interests by specific links clicks and take immediate follow-up action.

Reply tracking

Track & report on who replies to your email messages. Unlike online email marketing services, PoliteMail tracks this valuable metric.

Forward tracking

Identify who is forwarding your email.

Undeliverable tracking

Automatically remove undeliverable, hard-bounce email addresses from your mailing list(s).

Out-of-office tracking

Did they receive your message? Unlike online marketing services, PoliteMail's email metrics reports include out-of-office tracking.

Opt-out tracking

Your email will be CAN-SPAM compliant with PoliteMail's automated opt-out removal for commercial email and subscription lists.

Send personalized, individual 1to1 email—to groups or lists

Not bulk Bcc email or spam, PoliteMail sends an individual email to everyone on the list(s) you send to, exactly as if you had taken the time to send to each person, one at a time.

Send to existing Outlook distribution lists

To send PoliteMail to any of your existing Outlook distribution lists, simply add it to the To: field as you normally would in Outlook.

Send to Active Directory lists & Exchange Aliases

With a PoliteMail Corporate Account configuration you can send & track individualized email to your dynamically generated Active Directory lists or Exchange Alias(es).

Send to mailing lists you import (coming soon)

Simply import your list from a CSV file into a PoliteMail mailing list, then place the mailing list in the Outlook To: field and send.

Send an automated sequence of messages

This feature, also known as an auto-responder or drip-marketing, allows you to create and send an automatic, timed sequence of email messages as a campaign.

Schedule a send for later

Prepare your email message now, add your recipients, and schedule the send for later.

Send to multiple lists without duplication

When sending to multiple lists at one time, PoliteMail will de-duplicate for you, so only one message gets sent to each email address.

Measure Results with Email Metrics

Monitor & measure your Outlook email communications

Only PoliteMail provides the email metrics you need to measure your Outlook communications results.

Email metrics reporting

Run the email metrics to see the results for any PoliteMail message you've sent. Includes total counts, percentages, and interactive charts with drill-down.

Individual interactions & contact history

From the email metrics percentages, drill down into the individual interactions the compose the metric and further into an individual's complete interaction history.

Campaign metrics

Run email metrics for a campaign and see results for that group of messages.

List metrics

Run email metrics for any mailing list and see results over time for all mailings to that list.

Account metrics

Run email metrics across your entire account or for any individual user within the account.

Comparative reporting

Compare any two messages or campaigns with side-by-side comparative email metrics.

Auto-segmentation

Segment groups and create new lists based on the recipients' click-behavior and interactions.

Open rate

Metric of the percentage of recipients who have opened your email, an open confirms the fact that the recipient definitely received and displayed your email message content (text, pictures and links).

Click-thru rate (CTR)

Metric of the percentage of recipients who have clicked at least one link within the email message sent.

Effective rate

Sometimes called an "interest level," this metric indicates how effective the message was at getting the recipient to take the desired action.

Engagement index

A metric measuring how engaged your list is with your email communications, calculated by factoring the recency and frequence of interactions.

Export to Excel/Word

Save your email measurement results to Microsoft Excel or Word for further analysis, presentations or reports.

Visual reporting with drill-down

Visual charts show you the results, and allow you to drill down into the specifics by action or time-frame.

Identify most active contacts

Know who is actively opening and clicking your email communications.

Identify inactive contacts

Know who has not responded to any of your email for ninety days and take action as necessary.

Automate Your List Management

Automatically manage opt-in subscriptions, opt-out compliance,
undeliverables and more

PoliteMail saves you time and worry by automating vital list management tasks for you.

Mange mailing lists in Outlook

Create, manage & maintain mailing lists of subscribers, prospects, customers & more, complete with automated opt-in, opt-out and undeliverable management tools.

Import Outlook contacts or Excel/CSV files into mailing lists

Easily add your Outlook contacts or contacts from another source, such as a CRM or accounting application, into a PoliteMail mailing list.

Import/Edit custom data fields

Easily add your own custom data to any PoliteMail list and utilize it for personalization.

Assign Categories

Use color-coded category identifiers to organize contacts within or outside of mailing lists.

De-duplication

PoliteMail automatically de-dupes contacts based upon email address during the import process and when adding contacts, so you won't be sending the same message twice.

Auto-remove undeliverables

Undeliverable addresses will be automatically removed from your PoliteMail mailing lists.

Auto-remove opt-outs

Recipients who decide to opt-out will be automatically removed from your PoliteMail mailing list(s).

Opt-in Subscription management

Capture subscription sign-ups from your website or newsletter directly into your PoliteMail list, complete with double (confirmed) opt-in procedure automation.

Branded opt-out pages

Add your own brand logo to the PoliteMail opt-out & subscription management pages.

Customizable opt-in / sign-up forms

Create your own opt-in and subscription forms and use them on your web site.

Merge, split or subtract lists

Tools are provided for fast, simple list manipulation and segmentation of your mailing lists.

Export Lists to CSV/Excel

Export lists and contact data to use with other applications.

Share lists & contacts

Multiple users of within your PoliteMail account can easily share lists, contacts and results.

Manage opt-out suppression lists

Easily import & export your do-not-email lists for compatibility with other email systems.

Features & Benefits of PoliteMail for Outlook

Turn your Outlook into an email marketing machine!