What is shared content?
One of the greatest challenges for many organizations is how to create consistent and effective messages. This is further complicated when there are a number of individuals communicating with a variety of contact groups (customers, prospects, partners, etc.). This system allows users to create original email content and then choose whether to keep it private for their own use, or to share it with other users. Either way, all content saved into the system is stored in the Content Library.
What are the benefits of sharing content?
In addition to ensuring all contacts receive messages that are consistent in look, feel, and tone, from your organization, content sharing allows users to reuse the most effective messages, templates, and attachments, no matter who within the organization originally created them. For example, email tracking results show a new product message from you has the highest open and response rates. By sharing that content with your coworkers, your organization could experience higher open and response rates, leading, ultimately, to increased business.
What can I save in the Content Library?
This system allows you to save the email messages as paragraphs or templates, to import graphics, images, and Web links, and to save files from your computer or network as Smart Attachments. You also can create new newsletter and letterhead templates and save them in the Content Library.