This system not only allows you to see who opened your email messages, but also to view detailed results reports that automatically calculate the success of your email efforts.
What can I learn from the results reports?
Generally, results reports provide information to help you determine the effectiveness of any message, the overall interest level of contacts on a specific mailing list over time, even which messages that are part of a campaign are creating the most contact activity. Viewing email results can assist you in refining your email content and contact interaction strategies.
Specifically, results reports show general information about the message (sender, time and date it was sent, subject) as well as the number of bounced messages, recipients, opens, unique click-throughs, replies, forwards, and recipients who opted out. From this information, the system calculates the Bounce Rate, Opt-Out Rate, Click-Through Rate, Response Rate, and Interest Level. You also can see interaction details--who received the message as well as who did (or did not) open and/or respond to the message.
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