This system provides a powerful search feature that allows you to segment your contacts by a wide array of criteria, which is useful in planning appropriate communication strategies for specific target groups or generating reports.
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When would I use the search feature?
Use the search feature whenever you want to find and segment your contacts based on specific communications, response behaviors, or demographic information. For example, all contacts who did not open a particular email message and are primary decision makers. You also can use the search feature to find contacts with similar attributes who have received different communications from you, and combine them into a new list. This feature also is valuable if you wish to combine contacts from other users shared mailing lists into a larger communication strategy.
What information does the system use to process the searches?
Searches are based on the information you provide about your contacts. Specifically, the system will search the standardized data fields in found in the contact detail form. Your searches can be only as detailed as the information you put into the system, so it is important to use standardized data entry procedures whenever possible. This will help ensure the contact list the system retrieves during a search is complete.
Can I change the available search criteria?
Contact types--Yes, sort of.
Other stuff?????