Any initiative that has a target goal or objective, and is designed to run during a specific time period, (one week, one month, one quarter, etc.) can be considered a campaign. This system allows you to track the sent messages, mailing lists, results used in the effort through the campaign detail panel. For example, you may plan to send a particular mailing list a series of email messages to encourage the recipients to respond in some way (visit a website, sign up for a seminar, use a coupon, etc.). Messages and mailing lists can be "assigned" to that particular campaign, and you can easily access results, track leads and opportunities, and more all from one central area.
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