PoliteMail: News

Email Marketing Case Study

Online Realtor Service Succeeds with Cost-Effective Communication Strategy

Email newsletters and personalized follow-up are keys to building 1to1 relationships

Unique Marketing with List and Shout

With the real estate market becoming increasingly competitive, realtors are continually looking for new and innovative ways to gain an advantage. Both buyers and sellers are more tech-savvy and want to see every effort being made to assist them in meeting their goal, in both cost- and time-effective ways. By creating a web site that is completely devoted to showcasing a specific property, realtors help the make process for their clients more effective from both a both the buyer’s and seller’s perspective.

The Service

Based in Malden, Mass., List and Shout creates unique websites to showcase individual listings for real estate agents, addressing every need from creative services and registering domain names to hosting the site and tech support. Serving the entire U.S., List and Shout proudly boasts a client roster of over 500 real estate brokers and agents, all of whom credit List and Shout websites as one of the most effective tools they employ.

In addition to offering the unique websites for individual properties, Deb Agliano, founder of List and Shout, also offers agents continuing education such as GRI (Graduate Realtor Institute) and other informational workshops.

The Marketing Need

Though the websites that List and Shout created were highly regarded among those familiar with the service, the challenge became getting the message out to agents and brokers in an efficient way that would set the service apart and at the same time help build the list of active customers. Agliano understood she needed a tool that would allow her to communicate in a personal way with a large audience, many of whom she had interacted with at one of her speaking engagements or agent education classes. After trying several e-newsletter services and finding the process cumbersome and the reporting ineffective, Agliana sought out software with less financial investment and a lower learning curve. Ultimately, Agliano discovered PoliteMail, an email marketing software add-in designed to add direct email marketing capabilities to Microsoft Outlook to allow users to create, send and track personalized, 1:1 email messages to one person, a small targeted group, or a list of thousands.

Currently, Agliano uses PoliteMail to distribute her monthly e-newsletter to communicate with an expanding client base, update potential targets on List and Shout’s offerings and promote her online and educational services. Understanding that online presence and electronic communications is imperative to building relationships with current clients as well as forging new relationships, Agliano uses PoliteMail to qualify leads and help build her successful small business. She saves time by working from saved templates and taking advantage of the list management capabilities that PoliteMail offers. The lead qualification that PoliteMail allows has proved invaluable to streamlining her business processes.

User Quote

“PoliteMail has given me the ability to reach out to people in a personal, targeted and cost-effective way all while working within my Microsoft Outlook,” said Deb Agliano, founder, List and Shout. “I find it fascinating to be able to track the progress of my outbound communications. In one instance I saw someone click through the entire process and eventually, they ended up placing an order and becoming a customer – now that is what I call success!”