How Royal Caribbean Cruises Efficiently Targets Employee Groups
Discover how SynroNym helped automate list management for better employee engagement.
The Challenge
Royal Caribbean Cruises manually built email distribution lists for 20,000 employees without insight about user attributes or engagement – making it inefficient and difficult to send relevant content to employee segments.
The Outcome
Using Syncronym, PoliteMail’s list management and HR data synchronization tool, Royal Caribbean Cruises automated list management processes and email distribution group segmentation, to better target and tailor more engaging employee communications.
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